Build Outside the Wall
Most regulated organisations try to develop AI tools inside their operational perimeter. There may be a case for not doing that.
A thinking space for leaders navigating the distance between what they read about AI and what they actually deal with every day.
The AI conversation is happening in the wrong rooms. The Middle Distance sits in the gap between the breathless forecast and the daily reality of running complex, regulated organisations.
"AI could wipe out 50% of entry-level white-collar jobs and spike unemployment to 10-20% within five years."
— Dario Amodei, CEO Anthropic · 2025
"xAI's Colossus: 2 gigawatts. 555,000 GPUs. Next step — orbiting data centers via SpaceX."
— Elon Musk, xAI / SpaceX · Dec 2025
"AI is starting to act like a junior employee. Assign it work, check quality, give feedback."
— Sam Altman, CEO OpenAI
"Orbiting data centers? I can't get my PLM to talk to my ERP."
— Hears the news. Laughs. Goes back to the fire.
We've spent years working inside organisations that look like the right column — and we build with the tools and models coming out of the left. That position gives us a particular view of the gap. This is where we think through what it actually means, without predictions, without hype.